Lower-level functional specialists acquire more marketing knowledge than leaders and start losing initiative when restricted by management and procedures.

VIA CRISIS OF AUTONOMY

Great responsibility is given to functional managers. Communication from the remote top is infrequent.

TO

DELEGATION

A team is introduced to manage marketing activities. Marketing personnel is treated as functional specialists under directive management.

FROM

DIRECTION

We fine-tune Marketing System to help with Crisis of Autonomy

  • We facilitate marketing strategy process to make all management levels engaged and responsible for their own field of work.

  • We challenge top managers to make and stay with strategic choices while empowering teams for tactical planning.

  • We prepare teams for profound dialog to gain credibility and trust with management.

  • We build transparency with tracking tools as the basis for performance management.