TO

CREATIVITY

We use parts of a Marketing System to help at the Stage of Creativity

  • We create ideas of immediate action and construct quick feedback loops.

  • We help to preserve core of the product when experimenting to seed the brand.

  • We assess the risk of rapid growth and establish basic management tools for early warnings.

  • We evaluate longer-term impacts of tactical ideas and prevent unnecessary loss of resources on fancy marketing tools.

SENSERRO 2018