Autonomous managers prefer to run their own shows without coordination with others in the organization. The top management requires effective control over many decentralized units.
VIA CRISIS OF CONTROL
Headquarters use systems and processes to fully control line managers and allocate funds based on return on invested capital.
Great responsibility is given to functional managers. Communication from the remote top is infrequent.
We secure Marketing System to help with Crisis of Control
We help central offices to set up an audit of marketing spending and analyze effectiveness of local activities.
We help local teams when they have business targets and resources but lack knowledge to develop and implement marketing initiatives.
We help translate centrally developed initiatives into local executions when skilled marketing people are temporarily required.