Systems and programs begin to exceed their usefulness. Compliance prevents results and kills innovation.

VIA CRISIS OF RED TAPE

The focus is on solving problems quickly through team action. Experts at headquarters consult, but not direct, field units. Experimentation with new practices is encouraged.

TO

COLLABORATION

Headquarters use systems and processes to fully control line managers and allocate funds based on return on invested capital.

FROM

COORDINATION

We reignite Marketing System

to help with Crisis of Red Tape

  • We help the local team innovate in the field of marketing before they can justify headcount and budget within corporate procedures.

  • We find a way to make things happen, rather than find reasons to take it off our plate.

  • We minimize reputation risks if the innovation is not successful and allow daring managers to take all credit when the project works out.